IDG World Expo has just announced the dates for Macworld Expo 2010, shifting the conference's historical January jaunt to February. The Macworld 2010 Conference and Expo will take place in San Francisco from February 9 - 13.

When I spoke to Paul Kent, the General Manager for Macworld Expo, earlier this afternoon, he stressed that IDG is answering a call from exhibitors and attendees to move the event to a less stressful time of year. Developers won't have to rush through the holidays to finish up software demos that might not be ready for a few months anyway, and exhibitors won't need to balance the holidays and booth-planning all at once.

The date change isn't the only new development: the Expo will run from Thursday February 11 - Saturday February 13 (the conference will run from the 9th - 13th). This means that attendees who are full-time professionals won't have to take off as much time from work. Can't make it on Thursday? Come on Saturday. Paul told me the real goal for Macworld 2010 is to make Macworld about the community.

After Apple announced that Macworld 2009 would be its last expo, the Mac community (and tech community at large) started speculating about the future of the event. Emerging from all this speculation is an interesting opportunity for Macworld to reinvent itself.

IDG announced during Macworld 2009 that Expo-only registration would be free. Already, more than 10,000 people have registered for the 2010 show.

Losing the largest show exhibitor does mean that the Expo floor will be scaled down. The Conference will be held in San Francisco's Moscone Center West, while the Expo will be in the North Hall (rather than the North and South as in years past). I think scaling the Expo down is a good idea. It's easier to interact with fellow show-goers in one space. In this economy, scaling down just makes sense.

Paul emphasized that there will be a real focus on independent software developers. I think this is a good thing and that Macworld has a real opportunity to define itself as not only a Mac community Woodstock, but also as a place for developers to talk, discuss, learn and show-off their wares. With iPhone development as hot as it is, a stronger focus on that audience has real potential.

Digging into the Macworld Expo video vault on this holiday Monday (in the US, we're celebrating Presidents' Day), here's a quick interview with Paul Scandariato from Intelliscanner showing off the Intelliscanner mini hardware. The demo shows how quickly you can use the mini to scan your media or books; it's easy to plug back in and offload your scans to Intelliscanner's Media app or to your collections app of choice, just the thing for your spring organization projects. You can also get preprinted barcode stickers for your own inventory planning, or print out your own if you like.

The mini was a big hit with showgoers who shopped at the booth, and it's available online from Intelliscanner for $179 (with the Media Collector software package) or $249 (adds Assets, Kitchen, Wine and Comics collector modules). While both Delicious Library and Bruji's Pedia series of organizers support scanning of barcodes via the built-in iSight, for substantial collections a standalone scanner is going to save you time and aggravation.

Read on for the video. The iPhone-friendly YouTube version is here.

I had a quick chat with the folks from Pinger Phone while we were at Macworld 2009. I hadn't heard of it previously, and it turned out to be exactly what I needed to bring together my various forms of communication. It's an iPhone/iPod touch app that provides a contact list combining email, phone, SMS and IM info for all of your contacts. One of the neatest features of the app is its ability to handle text-to-IM chats, which I find useful because I have terrible AT&T coverage around my house; it lets me carry on a text-message conversation using just my wi-fi connection.

Pinger Phone lets you stay online with various IM services, and can notify you of incoming messages as long as the app is open. It also supports (requires, actually) horizontal keyboard mode in text and IM chats, and interfaces well with the phone and email capabilities of the iPhone. The "Contacts" view allows for as-you-type searching of your consolidated contact list (very speedy). iPod touch users can enter any mobile phone number to be notified of incoming messages from a text-to-IM chat.

Read on to see the video from Macworld, and check the support page for more info. If it sounds like something you've been looking for, you can grab it for FREE in the App Store.

Spawn Illuminati version 2 just hit the App Store (iTunes link). If you haven't seen it, it's an amazing time-killer which allows user interaction with something akin to a screensaver on your iPhone. It's a little hard to explain, which is why we have video. You can also check out some user-contributed screenshots on the developer's Flickr page.

An interesting aspect of the Spawn story is the author's success with pricing it above the .99 "sweet spot" after mediocre success at that standard price. The second video is a snippet of Spawn's developer Nikolai riffing about App Store economics. Spawn is currently back to .99USD in the App Store, but only for a limited time. Read on for a demo and some pricing opinions from an experienced App Store developer.

A long, long time ago (May of 2008), The Neat Company introduced their Neat Receipts for Mac scanner / software combo. We wrote about it here on TUAW, and even gave away a few of the scanners.

Fast forward to Macworld Expo 2009, and Neat Receipts is no longer an "Advance Release". Neat has unbundled the software from the scanner, and calls the resulting scanning software and digital filing system NeatWorks for Mac. It's available for US$59.95, while the version with the Neat Mobile Scanner is still available for US$229.95.

The application still provides the core ability to scan in receipts and capture information from them for searching and totalizing in a spreadsheet or Quicken. NeatWorks now also scans business cards, and is synchronized with Address Book -- scan in a card, make any necessary edits, then drag the item from the NeatWorks inbox to the Address Book. Finally, NeatWorks creates searchable PDFs for storage to help you build a paperless office.

I spoke wth Mark Gollin of Neat during the final day of Macworld Expo. To see a demo of NeatWorks in action and hear about possible future directions for the app, view the video by clicking the Read More link below.

If there's one game company that I really like, it's Freeverse. These guys have come up with some great iPhone games like Flick Sports Bowling, Flick Sports Fishing, and Wingnuts Motochaser, and they have even more titles in the works.

On Friday, January 9th, I had the opportunity to talk with Brian Akaka of Freeverse about the upcoming apps from the company, including Flick Sports Baseball, Slotz Racer, Days of Thunder, and Roads of Ruin. In particular, the Flick Baseball title looks like it will be a winner, with very detailed rendering of players as well as accelerometer-based gestures for batting and throwing.

Brian noted that if Macworld Expo does happen in 2010, Freeverse won't have a booth -- like Apple, they feel that the cost of exhibiting at the Expo could be better spent in product development and other marketing.

Enjoy the ride as Brian takes us through both the existing and upcoming games from Freeverse. You can find the video in the second half of this post.

It's not available for purchase yet, but the tiny Microvision Pico projector on display at Macworld Expo definitely made an impact. The device -- roughly the size and weight of an iPhone -- throws a clear and sharp WVGA (848x480) image across a table or a room onto any light-colored surface.

With VGA and composite video inputs, it's a perfect match for portable media players of any sort, or road-warrior presentation needs for small audiences. Battery power is slated to last about 2 hours (90 minutes on the prototype) and it charges over USB. A laser-based projection technology creates images that never need focusing, regardless of the throw distance.

Microvision expects to ship the Pico device in the middle of 2009, with pricing not yet finalized ("at or under $500" is the expectation). We got a little bit of hands-on time in the video below. Note that the scan pattern visible when the projection is in frame is an artifact of the camera's scan rate -- the actual projected image looks great. You can also see some fascinating "unofficial" experiments using a Pico projector at the underground Pico blog.

It was a heck of a coming-out party for Cultured Code's Things, the task organizer and GTD platform for Mac and iPhone. With a passel of awards for the product (including a Macworld Best in Show) and a shipping 1.0 version of the desktop app, the CC gang had plenty to celebrate.

I stopped by the Cultured Code booth for a chat with Michael Simmons and a look at some of the late-breaking features in the desktop release. I don't have the evolved and tweaked GTD workflow that some of my colleagues bring to bear, but I can say that Things is one of the few task managers I've found myself "moving into" naturally and easily, and I'm still using it after a couple of months. Now, if it only synchronized with my favorite cloud-side task manager ... but hopefully that's just around the corner.

Owners of the iPhone version of Things should check the new "gear" icon for a 20% discount off the US$49.95 cost of Things for Mac, good through 1/15/09.

Video in the 2nd half of the post.

If you were wandering the halls of Macworld Expo last week, you might have seen a familiar face -- no, not the everpresent TUAW video crews, but the gadget-loving visage of Richard Thalheimer, founder of The Sharper Image and current head honcho of RichardSolo. The RS booth was a brief walk away from The Sharper Image's floor presence, but I believe maturity prevailed and no miniature helicopters or USB missile launchers were seen to buzz the competition's displays.

The RichardSolo iPhone and iPod extended-life batteries were visible at the show on attendees' iPhones, and most people visiting the booth seemed to be satisfied customers or would-be customers (Steve reviewed the latest model in November). Buyers at the show were eligible for a $30 discount on the original and newer 1800 models, but if you missed that opportunity you can still save: through the end of January, use coupon code 'Macworld' at checkout and get $20 off either product (usually $50US for the lower-capacity model and $70US for the 1800 model).

There's a good list of still-running Macworld Expo discounts at dealmac, but if you know of any that aren't on the list, shout them out.

[via MacObserver]

In the world of desktop and enterprise virtualization for the Mac, two companies, VMWare and Parallels, top the list. Each offers a suite of products designed to meet the needs of virtualization aficionados -- whether they need to run a rack full of servers or just use Outlook to check email.

At last week's Macworld Expo, TUAW's Michael Rose visited the VMWare booth and spoke with the company's Peter Kazanjy to get all the latest info on their VMWare Fusion product for the Mac and some news that will be of particular interest to those of you wanting to play some cool Windows-only games.

Click through to check it out.

Even though we love our Macs here at TUAW and, if you're reading this site, you probably do to, there's some things you might have to use Windows for occasionally. So, what's a Mac user to do in that situation? Well, most of you probably choose one of the popular virtualization applications available for the Mac to accomplish this.

One of these popular solutions is from a company called Parallels, which recently updated its Parallels Desktop for Mac application. During last week's Macworld Expo, TUAW's Michael Rose visited the Parallels booth to speak with Parallels' CEO Serguei Beloussov and get all the latest on the company's plans for "virtual" domination.

Click through to see what he found out.

This is Julie Rodriguez's first Macworld Expo, but it won't be her last. Coming all the way from Fargo, North Dakota, she stopped and talked with us briefly at Moscone's south hall, and told us about what she saw, what she liked, and why she'll be back next year.

"Some [companies] I've never heard of before, so that's actually why I was here: to find these people I just can't find otherwise," she said. "I'm here to find these little vendors that I don't hear of elsewhere, and get a chance to get some hands-on with the products."

In appreciation, TUAW gave Julie a brand-spankin'-new TUAW t-shirt. Thanks, Julie!

This year at Macworld 2009, two documentary films about the Mac held screenings. While we didn't have anyone on-site at MacHEADS, a few of us were fortunate enough to attend Thursday night's screening of Welcome to Macintosh.

Welcome to Macintosh, a documentary by Josh Rizzo and Rob Baca, chronicles the history of Apple and the Mac, using interviews with the people and the users that were there. Tony Walla contributed a great piece about the film last April, which fills in more background.

While the film is amazing (the DVD is available now and it is chock-full of awesome), the discussion after the screening was truly magical. Five of the participants from the film, along with Very Special Guest, Apple co-founder Steve Wozniak, appeared on-stage and answered questions from the crowd. (See the Woz answer our own Mike Rose's question here)

Read on for more historic geekiness...

This week the TUAW talkcast is back at its regular time, 10 pm ET on Talkshoe; we'll be running down the week at Macworld, with everyone's favorite moments and top products. You can see the behind-the-scenes history via our custom Twitter feed and our master Macworld Expo page.

To participate on TalkShoe, you can use the browser-only client, or you can also use the classic TalkShoe Pro Java client; however, for maximum fun, you should call in. For the web UI, just click the "TalkShoe Web" button on our profile page at 10 pm Sunday. To call in on regular phone or VOIP lines (take advantange of your free cellphone weekend minutes if you like): dial (724) 444-7444 and enter our talkcast ID, 45077 -- during the call, you can request to talk by keying in *-8. Talk with you then!

The show floor has closed, the press room is wrapping up, and the denizens of Macworld Expo are heading out to points unknown -- some to the Crunchies tonight, most to the airports or back home (East Coasters, if you're leaving tomorrow, call your airlines). We've had a spectacular time bringing you the sights and sounds of Macworld Expo 2009, and there will be more booth videos and product rundowns to come over the next few days.

We want to extend our thanks to the entire team at IDG that works incredibly hard to put on this show for all of us; of course, next year's show is going to be a different experience, but if you're planning to join us for the 2010 Expo, Macworldbound.com is reporting that you can register for an exhibits-only pass already. Can't wait!